With 2.2 billion monthly active users, Facebook has been one of the leading social media platform which every marketer must use to reach their target audience. SInce 2004, until today when the year 2020 is approaching, Facebook has been experiencing the highest daily active users of 1.5 billion. Facebook advertising has made it possible for every business large or small, to reach out to their audience even with a limited budget.
Facebook ads is a simple yet powerful medium to advertise to the right audience at the right place and right time. Moreover, it is a very efficient and effective way to advertise on Facebook to run various campaigns depending on your marketing objectives and goals. Facebook ads are a great way to reach your target audience, improve your brand awareness, improve traffic, engagement, lead generation, both online and offline conversions. If you are interested to find out how to create Facebook ads, you can click the contact us button to find out more.
Benefits of Facebook:
- Detailed Target audience:
A targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors.
- Budget Optimization:
Distribution of budget across ad sets to get the best results for the campaign.
- Automatic Placement:
Ads will automatically be shown to your audience in the places they’re likely to perform best.
- Ad Formats:
Wide range of ad formats that can be placed on Facebook.
What are the objectives of Facebook advertising?
Your business Goal is to:
|Brand Awareness||Increase people’s awareness of your business, brand or service.|
|Reach||Show your ad to as many people as possible in your target audience.|
Your business goal is to:
|Traffic||Send people from Facebook to any destination you choose, such as your website’s landing page, a blog post, app, phone call etc.|
|Engagement||Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.|
|App Installs||Send people to the shop where they can download your business’s app.|
|Video Views||Share videos of your business with people on Facebook most likely to watch it.|
|Lead Generation||Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters, or have people give your business a call.|
|Messages||Connect with people on Messenger, Instagram Direct and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.|
your business goal is to:
|Conversions||Encourage people to take a specific action on your business’s site, such as having them add items to a basket, download your app, register for your site, call your business or make a purchase.Content 1 2|
|Catalogue Sales||Show products from your e-commerce store’s catalogue to generate sales.|
|Store Traffic||Promote your brick-and-mortar business locations to people that are nearby.|