What is Google Remarketing?
Google remarketing, also known as retargeting, is the technology that enables your Google Ads to follow potential customers as they move across the internet. It helps to reach those customers who have abandoned carts on your website or those who have purchased products or services from your website before. Remarketing helps to reach a large group of audience that has been to your website, hence increasing the conversion rate.
What is Google Remarketing used for?
Google Remarketing is a feature that lets you customise your display ads campaign for people who have previously visited your site, and tailor your ads to these visitors when they browse the web and use apps.
What are the benefits of Google Remarketing?
- Google Remarketing is extremely effective. With remarketing, you know that your target audience is interested. They already clicked on your ad, browsed your website, watched your video, or otherwise engaged with your brand. As they are already interested in your brand, they’re that much more likely to convert to a paying customer.
- Google remarketing campaigns can be granular in focus. You can create a Google remarketing campaign for people who added a product to their cart but did not check out, and another for people who simply viewed the product page.
What are the benefits of Google Remarketing?
- Google Remarketing is extremely effective. With remarketing, you know that your target audience is interested. They already clicked on your ad, browsed your website, watched your video, or otherwise engaged with your brand. As they are already interested in your brand, they’re that much more likely to convert to a paying customer.
- Google remarketing campaigns can be granular in focus. You can create a Google remarketing campaign for people who added a product to their cart but did not check out, and another for people who simply viewed the product page.
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