Too many types of Google Search Patent that you are confused by their uses? Don’t worry, we are here to solve your issue by sharing with you the 5 most important patents that you can look at, namely:
- Natural Language Search Results for Intent Queries
- Content Clustering
- Determining Quality Measure for a Resource
- Identifying Local Experts for Local Search
- Watch Time Based Ranking
Google owns more than a thousand patents and it is important to keep up with new search patents that can help improve your search engine optimization (SEO) performance. If you utilise the right ones, you would be able to reap the benefits it has on your search rankings and it also aids in planning out future SEO strategies. Some companies are doing their SEO campaigns in-house while others may be more inclined to approaching agencies that provide these SEO services. Whichever works best for you as long as these patents help improve your SEO performance.
A short explanation on Google Search Patent. These patents help Google gain a competitive advantage over other search engines and prevent their cutting-edge searching approach to be stolen by their competitors. For your business, if followed closely and used correctly, these patents will have a positive effect on your search rankings which will result in higher traffic to your website.
Now, it does not matter if you are an SEO company, freelancer or just an inquisitive passer-by, if you are interested to know more, continue to read on! Here are 5 most important Google Search Patents in 2022 we would like to share about:
1. Natural Language Search Results for Intent Queries
This patent applies to the featured snippet eligibility of a certain webpage or blog post whenever there is a query with clear intentions. Natural language refers to using everyday language to search on Google search engine. For example, What are the symptoms of diabetes?. The webpage with the closest similarity and corresponding answers to the query will be featured at the top of the page. It is important to note that the headers (H2-H6) in the webpage have a chance to appear as the snippet. They just have to follow the format:
The featured snippet will always appear as the first search result, it will not be overlooked and most searchers will click into the webpage. This results in better search engine optimization (SEO) performance.
2. Content Clustering
This means grouping web pages based on a specific content which is also known as “topic cluster”. Based on the type of content, Google will prioritise these clusters when there are search results associated with the content. However, content not included in the cluster may be left out entirely by Google and not given the chance to perform. So, one tip to successfully apply content clustering is to focus on the main expertise of your company and come up with content which is closely related to the topic cluster.
Reorganisation of the website structure can be done so web pages with related contents can be linked together and be easily identified by Google.
3. Determining Quality Measure for a Resource
This patent shares about knowing the value of individual backlinks before you decide whether you would like to use it on your website. To do so, you should know the amount of traffic that has visited that specific webpage before using it as a backlink on your website. This is because backlinks that have low to no traffic by its actual users will oftentimes not be clicked by people viewing your website, which means that backlink is useless.
Other ways to identify the value of backlinks would be the quality of the webpage, whether the information on the page is closely related to your topic or is it written by a reputable company. Indirectly, the quality of the backlinks you use may influence website visitors’ perception on your website or content quality too.
4. Identifying Local Experts for Local Search
This patent entails ranking local results according to the weighted review they get from local experts or local guides as they are called on Google My Business. Local guides are known as contributors to Google Maps, in which they help review, share pictures, answer questions and others.
While it may be difficult to only focus on getting reviews from local guides, it would still be beneficial to encourage your customers to leave a review on Google. This can be done by offering incentives or following up with them with an email or message. The number of reviews your business has also affects search engine optimization ranking on Google.
5. Watch Time Based Ranking
This involves patenting on both video watch duration and website duration performances. A benchmark will be derived per content type. The page will then be ranked against this benchmark based on their performance. With this patent, it shows the importance for you to come up with video or website content that is interactive with polls or comment sections, high quality and relevant to easily engage audiences so they will stay on the page for a longer period of time. Are you confused yet? If you are, we suggest that you refer these matters to your SEO Consultants helping you on your SEO projects.
Still unsure? Another alternative is that you can turn to a reputable agency providing SEO services to help you do the job. There are many SEO companies in Singapore that can advise you on Google Search Patents. Here at iClick Media, we also offer SEO services to our clients. If you require help, do not hesitate to make an appointment with our Chief Consultant here.