FEATURES OF AN EFFECTIVE FOOD PACKAGING
1 – Aesthetically appealing or unique design
Catch the customer’s eye and make a good first impression in a matter of seconds
2 – Strong Brand Identity
Conveys the brand message clearly, packaging or logo stands out from far and is easily recognisable
3 – Straightforward
Contents, ingredients, nutritional value should be clearly stated on the packaging. Advertising a product as organic, vegan or glutten-free if it is so.
The importance of food packaging
A customer might buy a food product, or pick it up from a table, solely based on its appearance. If it comes in a collectible tin or a pretty box, they’re likely to be more interested than if it’s just stuffed in a plain paper bag. In fact, 33% of a customer’s decision in making a purchase is based solely on the package! A study from 25 years ago found that the consumer decides whether to stop and look at a product on a supermarket shelf in about 1/6 of a second
Elevate Your Product Appeal with iClickMedia’s Food Packaging – Start Now and Make a Lasting Impression!
TYPES OF FOOD PACKAGING
Hot Soup and Noodles
Snacks (popcorn chicken, nuggets, fries)
Rice, noodles and everything else
STEP BY STEP PROCEDURE
Graphic Design Approval